Effective tips on audience engagement during a presentation

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Audience engagement is crucial for presenters. It indeed determines their chances of :

  • receiving huge attention from people.
  • gaining audiences’ approval of certain ideas.

Most times, it creates a distinction between an experienced and, unprofessional speaker. For example,a presenter can share a good idea and, still not spark interaction from the audience.  That is to say, the presentation was delivered poorly.

Meanwhile, another presenter can deliver such an idea and, get people’s applause. What therefore makes a difference is EXPERTISE.

Hence, if you must gain a flood of audience attention, you need to exhibit the traits of professional public speakers. Of course, you must display the qualities of professional public speakers during your presentation. That’s how you can certainly amaze your audiences.

So, what are the attitudes of professional presenters?

They include the ability to :

  1. ask a series of raising your hand questions
  2. tell a joke brilliantly
  3. prop up the presentation
  4. narrate a story
  5. make meaningful statistics

Is that all?

Not really! But those are the major factors you must consider.

Most importantly, let’s explain each of them one after the other.

  1. Ask a series of raising your hand question

People are always curious about two things. These are the ‘why’ and, ‘how’ of certain circumstances. Those questions do bother them a lot. T, they are always anxious to solve them accordingly.

If you can know what bothers them, your communication with them will be engaging. Hence, you will easily spark interaction with them. They will also pay attention to you. In fact, they will consider you as a Pro in the area of discussion.

Questions are powerful!

Before you enter the seminar room, prepare some questions for your audience to answer.To clarify,you can achieve that objective in so many ways. On one hand, you can find out some details about them. That’s simply easy to do. Subsequently, Start by defining their personas. That is to say, you need to define their demographics. These can range from marital status, income level to occupations and statuses. Furthermore, find out the most popular issue that is related to their characteristics. Then, turn them into questions.

Take, for instance, if you’re presenting tips on ‘ways to increase sales’. Your audiences are likely going to be sales managers and representatives. Perhaps you perceive low sales as their challenge, asking question in that area is good. It can comfortably keep your audiences at the edge of their seat.

In another way, you can craft questions from the details of your presentation. Maybe you want to teach them how they can increase their sales, just look into a line of your presentation and pick out a question from there.

Asking questions is good for presentation

A Stanford GSB lecturer and expert on public speaking – Matt Abrahams is a good reference here. He said the power of a question-based outline is twofold.

First, it boosts your confidence. Secondly, it ensures you’re conversational in your presentation.

2. Tell a joke

Additionally, John Zimmer pointed out that joke has several advantages. According to him, joke can really help :

  • create a bond with the audience seamlessly.
  • energize people and also keep them engaged.
  • provide emotional relief for the audience.
  • the audience remembers your points accurately.


Most importantly,Always be bold to occasionally elicit a burst of laughter from your audience. Likewise,say something that amuses people smartly. It doesn’t have to be at every time. Instead, it can be at an interval of time.

Assuming you’re presenting for 30 minutes, occasionally tell a joke. It will certainly light up your presentation atmosphere superbly.

Above all, creating a sense of humor pays a lot in public speaking.

3. Prop it Up

Subsequently, Note that not all presentation requires talking all day. At some stage, a presenter may indeed need to demonstrate his point holistically. That, however, increases the interaction with the audience greatly.


In that circumstance, make good use of props. They are a useful way to wow your audience.

For example,they can help them understand your points with minimal effort. Certainly, they can boost audience perceptions regarding a presenter.


If you will be using props for your presentation, subsequently ensure that :

  • The prop is really relevant to your message
  • the audience can see your prop clearly
  • the right number of props are in use
  • the prop works perfectly
  • you keep the prop hidden until you need it

Above all, never overdo the display of a prop in your discussion.

4. Tell a story

Also,A compelling story is always impactful. It creates a good picture of your topic. With it, complex topics are simplified.


As a presenter, you should prepare a story that aligns with your topics perfectly. Moreover, if you’re presenting on topics like customer relationship building, describe the entire process with a good story.

Certainly,you can share with your audiences’ memorable stories about :

  1. a complacent customer
  2. a client who encourages you often
  3. the impact of customer feedback


In a milar vein, almost any event can form a great part of your story. An event that shapes your experience is worth telling to people. Notably, stories are great in public speaking.

To sum up, work on introducing one during your presentation.

5. Make meaningful statistics

Additionally, Contemporary people heavily rely on good data.

They notably like the statistics of events. So, using statistics at a presentation can provide some good ideas.

To clarify, it provides :

  • a quantitative
  • objective,
  • and persuasive platform to certainly prove a claim or support your idea. 


Certainly, stats can create a persuasive narrative for your audience. You can’t just do without it.


Moreover, you need to work on your presentation structure. Since it keep the audience engaged, it’s therefore

crucial you take advantage of each part of your presentation.

Hence, it should include :

  1. Beginning
  2. Middle
  3. End


Firstly, always offer information about what everyone agrees on. It helps you capture attention quickly.


Consequently,You need to be strategic here. When you’re approaching the middle of your presentation, show a series of contrasting points. Subsequently, talk about what can be achieved in the future.


At the end of your presentation, leave everyone with a concrete sense of future results. Most importantly, leave your audience inspired about your topic!

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