Whether you are an established business or a startup, marketing your products or building your brand is a continuous process. Creating a brand for yourself is a hard process even if you have abundance of resources. It is even harder when you have just started up considering the challenge of time and budget constraints, among other reasons. But that doesn’t mean you stop marketing right? Well, there are several other options to do so without putting a burden on your pocket. But before getting to that, lets first understand what does marketing mean.
“The best marketers are always creating relationships. Relationships with customers, brands and other marketers.”
“Marketing is the action or business of promoting and selling products or services, including market research or advertising.”
Marketing strategy on the other hand “is a plan of action designed to promote and sell a product or service.”
Now lets jump to different promotional marketing strategies that small businesses can opt for without spending much.
# Create a website
If you haven’t yet created a website for yourself yet, well it is the first step to follow. As per the stats, the number of businesses having their online presence is on a rise day by day. And with the increase in the number of people using internet, having an online presence is a must for any business. Businesses that don’t have a website are likely to be missing out on a huge crowd of the market. A website need not necessarily be created to sell products, it can be created for the main purpose of providing information about your brand and your product, customer testimonial, prices and expertise too, if needed.
# Put Digital Marketing to best use
Nowadays, Digital marketing is the best source of marketing considering the rise in the number of online users. You can make your social media presence high and can easily take a good control over it. Facebook, Twitter, Instagram, Pinterest etc are some spaces where you can promote your business to a next extent. Content and email marketing are also powerful strategies for a sustainable growth of visitors and customers of your business in the long run. But creating quality content on relevant topics are a must to hold onto the visitors. Along with written content, videos, vlogs, podcasts, online courses, infographics and many other forms should be paid equal attention. Because people those who are not much interested in reading can look upto your videos and vlogs for information.
# Collaborating with other brands
This is a smarter way of promoting your brand. What you can do is you can simply tie up or collaborate with other brand for a venture and can promote your products or services with the existing customers of that brand. In this way you can expand your customer base as well. For example, if you are a cosmetic product company, you can tie up with the famous salon/parlour and put up your products there as a promotional offer.
# Attend networking events
One golden rule for any business is to never stop networking. Networking is one of the best mode of promoting your business, be it online networking or offline. You can attend relatable business events happening arounds and go there with a purpose of networking and expanding your business. Such events usually have a set of like minded people who would be willing to help you out with your business needs. And you will be amazed at how these new contacts will help you with recommendations and innovative ideas that you might have not thought of. Hence networking should be an on-going promotional strategy for your small business.
# Get your people to street engagement
Reaching out to people directly and personally is the best form of promoting your business. You can ask your marketing team to engage people randomly on the streets or in local malls or exhibitions. Telling and informing about your brand from your own mouth with naturally create a higher impact in the minds of people rather than they just reading about it online.
# Arrange for contests and give away
Arranging for contests is a good strategy to keep your audience engaged and look forward to products. This can be done in multiple ways. You can either do it yourself or you can tie up with bloggers who can promote your products or services. Nowadys, if people religiously follow a blogger, they will certainly try what that blogger is promoting. Hence it is an easy way to reach out to mass audience at a time. You can also announce free giveaways at an event or at malls where there is mass public just to attract them towards your product or service. It indeed requires a bit of a spending but will surely promote on a mass level.
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