It is a clever idea to understand pros and cons of TV and Radio Advertisement before you embark on spending any money on them.
If your company must thrive within its industry, marketing is your friend. Learning the strengths and drawbacks of existing marketing strategies should top your schedule. Doing so help you achieve your desired business result. Also, it guides you against ugly business experiences like low sales.
As you know, no one is an Island. We are all learning every day. We live to learn and learn to live. If you need to brush up your marketing knowledge, this content is for you. It ensures you have a good grasp of what advertisement entails.
Before delving into the main topic, it is necessary to explain the concept of marketing to you briefly.
So, what’s marketing?
It is an outreaching activity done to convert leads into customers. It helps business owners or marketing teams highlight the uniqueness of their products and services to prospective customers.
Often, businesspeople nursing big entrepreneurial ambitions prefer advertising over promotions. That is because advertising goes a long way in achieving huge sales.
While some businesspeople chose television, radio and prints for their advertisement, some other prefer websites and social media-based marketing.
None of the advertising tactics/media is bad. It all depends on where your prospects.
Despite the popularity of social media marketing, TV and radio advertising are still the dominant focus of various marketers? That is because TV and radio are common commodities in various homes. For instance, each household in India has an average of one TV and at least one radio.
It implies that TV and radio advertising will not end soon.
Let us dive into the major topic for this post. Let us consider
- the advantages and disadvantages of radio advertising?
- the merits and demerits of Television advertising?
ADVANTAGES OF RADIO ADVERTISING
Radio advertising has a strong potential to reach a wider amount of people. It is an advertising platform meant to reach both young and old, educated, and uneducated, physically challenged, and agile people.
A marketer may reach his desired audience quickly and faster using radio.
Radio advertising is one of the cheapest forms of advertising. Marketers can easily reach their prospects with minimal marketing expenditure. The cost of buying airtime is budget-friendly and can get twice the result what TV advertising will receive.
It helps intensify brand awareness:
Radio advertising provides marketers with the opportunity to sponsor a program. During this, the promotion of sponsor products to listeners happens, and they create a sense of value for the organisation’s products and services.
It helps businesses spread information about their businesses. Because the airing of program is continuous, people become familiar with the brand name.
Disadvantages of Radio advertising
It lacks visual appeals:
Not all products can thrive on the radio. Some need a visual demonstration. People need to become associated with the visual elements of an advertisement script. They can get convinced about their value. If the products got aired on the radio, the chances are that such business may not grow consumer base as expected.
A higher level of distraction characterises it:
People get distracted when watching video ads. Lots of things compete for their time and attention. They may find it extremely hard to follow an advert all through.
It often fails when one needs visual elements.
It is too brief:
Typically, most ads runtime are usually around 10 – 60 seconds. It offers audiences a shorter duration to keep the messages advertised to them. That may not help to leave an impression on clients.
The number of adverts aired at an any time is huge. The audience can easily forget about the previously advertised products or services.
Bracing up for such competitions requires your intense effort to run ads multiple times.
Advantages of Television Ads
Through television advertisements, businesses can comfortably display their creativity to many audiences. That can help their adverts create an emotional connection with target audiences. It is incredibly easy for viewers to get easily convinced about the value of your product.
TV ads also allow sponsorship. A brand can choose to sponsor community-based shows on specific channels. The company gains the privilege of airing its advert throughout the program and at certain intervals.
Just like radio ads, people connect with adverts with the brand. That makes the brand get people acceptance easily and take the lead within that space. Through sponsorship, a brand can prove the benefits of ownership.
Disadvantages of Television Ads
TV ADS are expensive:
TV ads are costly. The price of an ad is thrice of radio ads.
Since ads are only effective when they are shown multiple times, such cost is high on businesses. However, big companies have an advantage in those factors because of access to a lot of financial resources.
TV ads can also become irritating when they interrupt a show. Viewers are forced to tune into another channel and thus miss watching the TV ads.
Many TV stations are evolving nowadays. They tend to utilise every moment for their ads. They split advert in a program into multiple intervals. These adverts get aired at moments when viewers are watching their program. But viewers can find them annoying and may be tune to other channels.
Over the years, video adverts have become a strong tool for advertising for too-good-to-be-real products. Many people have been victims this and thus it has created lesser trust for ads.
Most prospects are not sure if a specific product can meet their desired demands. So, when they see an ad, they can easily discard such an ad.
RADIO VS TELEVISION ADS: WHICH ONE TO CHOOSE?
This question is a controversial million-dollar question.
The truth is that there is no one size fit for most advertising method for businesses. Millennials generation are fact-finding individuals. So, if any kind of advert must be acceptable by a targeted audience, it must talk about itself around facts.
Beyond this, choosing an advertisement method will be determined based on the following factors:
- Budget: Every business has a budget for their ads. It is advisable to write down such budget and compare it with the pricing of the existing media station
- Services or Product nature: Since some products are visually appealing, a business manager should classify their product and services. If a product needs visual appeals, then video advertising can be an excellent choice.
- The attitude of Prospects: This hugely determines what forms of marketing you will adopt. If your prospects prefer watching TV, then it is advisable to tailor your adverts towards TV advertisements.
CONCLUSION: All advertising methods have their strengths and shortcoming. Focusing on their shortcomings may not be helpful. Do not spend hours ruminating on it. It is better to get your hand dirty in critical thinking and analysis. By doing this, success is sure.
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