How to Find Customers in an Economic Downturn

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During times of economic downturn, it can feel almost impossible to find new customers. Since there is some degree of financial hardship, the reality is that people begin to spend less. While this does make it more difficult for many companies to find customers, it doesn’t mean that new customers aren’t out there and willing to buy products. Finding customers can feel a bit difficult at first, but with some newly focused efforts, you can find your customers fairly easily. In this quick guide, we will detail out how to find customers when the economy isn’t doing all that great.

Focus Your Online Efforts

When the economy isn’t doing well, the fact is that people tend to spend more time at home. Fortunately, we live in a digital age and you can easily leverage this information to create a new approach to obtaining customers. You want to begin by meeting people on their level, and that means taking the time to find them where they are, which is almost always online. Just because people aren’t out and about, it doesn’t mean that they’re in their room staring at the wall. In reality, they are almost always spending more time online streaming, looking through social media, and exploring new websites. If you want to find customers, online is the place to start.

Focusing your online efforts means understanding where people hang out. Most people have accounts on Facebook, Instagram, or Twitter, which means these are the sites that you want to be on. There are multiple ways to get in front of them on these platforms, and depending on how much money you do or do not want to spend, you might just find that certain approaches work better for you than others. To begin, research your clients. Find out where they like to spend their time and then make a plan to visit them there.

Post More on Business Social Media Accounts

Surprisingly, running a business social media account is a completely free process, and that means that anyone can do it with ease. Create social media accounts for your business and begin looking for content to post. Companies that post good content are more likely to be shared, and when people spend a lot of time online, they are way more open to sharing and seeing more content. You can leverage this to find plenty of customers.

Every company posts different kinds of content online. Some companies like to make funny and relevant posts that follow certain online trends while other companies simply try to provide information and educate others on their industry. Posting great content is important because it will catch the eye of those who see it, but there is more to posting than making great content. If you really want to find success with this strategy, you should undoubtedly be posting regularly and engaging your customers. Interact with customers when they interact with you and try to post at least once a day. This will make it more likely that people will want to know more about your company.

Use Online Advertising

When it comes to finding customers who are spending all their time online, there are few better ways to go about it than to advertise online. Paid online advertisements are offered by all kinds of websites and social media sites, which gives you the ability to get in front of your audience with absolute ease. Social media sites tend to offer different packages to make this possible, so you will need to research in order to find one that is right for you depending on budget, range, and content type.

When it comes to online advertising, there are a couple of different kinds of content that can be shared. You might boost a Tweet from your company introducing yourself or sharing news about a sale. Instead, you might pay for a header on a popular website that works well with the audience that you are targeting. Sites like Instagram even let you openly lead people directly to your website for purchases without forcing them to leave the app at all, which is a great and convenient way to get more visitors to your site. Find out what your best chance is, and invest in an approach that will work for you.

Offer Great Sales

A big part of the battle when it comes to finding customers during economic turndown is the fact that they will be resistant to spending money. This means that it is up to you to convince them that your products or services are not only helpful, but easily accessible. Running great sales can help turn possible customers into definite customers, so see what you can offer and try to make it fun.

Adapt Your Focus

The simple truth is that people spend money differently during times of economic turndown, which means it is up to you to look at your products and services and find an angle that makes them worth it. Whether it is simply focusing on how your products might help during hard times or really leveraging the idea that your products or services are an investment, you will find that people are more interested in them. In a normal economy, it is easier to push fun and flashy advertisements, but times of economic turndown require you to be more aware and adapt to that reality. Focus on how your company can really help people during this time and reimagine the ways that your business might be able to help them. Business decisions made with your customers in mind are a great way to get more attention and customer loyalty.


Overall, selling in times of economic downturn can feel like an impossible hurtle, but that simply isn’t true. Instead of focusing on your normal approaches, try to be conscious of the needs of your customers and see what you can offer them. A little empathy can go a long way, and if you can inspire them, they will be that much more likely to work with you. Be smart, be aware, and be kind.

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